JOBS VENTURES IN THE NEW NORMAL

COMMUNITY WEBCAST

14 APRIL 2020

Share on facebook
Share on twitter
Share on linkedin
Share on email

100-HOUR LAUNCHPAD

CEO CHALLENGE:

GROWTH EXPERIENCE

The global pandemic continues to take a huge toll on PH businesses and, in turn, thousands—if not millions–
of Filipino jobs are put on the line. Is there a silver lining for Pinoy workers during and beyond this crisis?

Andre Yap and Miguel Aranaz of Ignite House, together with Bernie Villegas (PH economist), Greg Kittelson (KMC Solutions), Kathleen Yu (Rumarocket), and Kristen Mariano (Upskill Manila) weigh in on the current realities and emerging opportunities in jobs ventures brought about
by our New Normal.

The global pandemic continues to take a huge toll on PH businesses and, in turn, thousands—if not millions–
of Filipino jobs are put on the line. Is there a silver lining for Pinoy workers during and beyond this crisis?

Andre Yap and Miguel Aranaz of Ignite House,
together with Bernie Villegas (PH economist),
Greg Kittelson (KMC Solutions), Kathleen Yu (Rumarocket), and Kristen Mariano (Upskill Manila) weigh in on the current realities and emerging opportunities in jobs ventures brought about
by our New Normal.

Share on facebook
Share on twitter
Share on linkedin
Share on email

GROWTH LESSONS

KEY TAKEAWAYS FROM THIS WEBCAST

KEY TAKEAWAYS
FROM THIS WEBCAST

The 8 F's of Consumer Needs

Leading PH economist Bernie Villegas shared his framework for identifying zones of opportunities in job ventures. According to him, Filipinos used to have 4 main necessities: Food, Fashion, Furnishings, and Fun. Now that the times have changed due to COVID-19, 3 new F’s have emerged: Fitness (the desire to boost our immune system), Facebook (the exponential rise in social media activity), and Formation (finding ways to congregate in the digital space). Kristen Mariano then added another F into the mix of crisis needs: Financing, more specifically, peer-to-peer lending, especially for people who are currently “no work, no pay.”

Value As Usual

With COVID-19 severely affecting certain industries (e.g. restaurants, retail, tourism), businesses and their people must rethink the way they deliver value to their customers moving forward. For example, how might restaurants replicate the joys of in-house dining experience when customers will most likely resort to take-out or delivery? However, this is not just a matter of strategy, but of upskilling. As Kathleen Yu puts it, “Capabilities need to level up in order to address the new challenges of the fast-changing environment.”

Reskilling and Upskilling:
The Name of the (New Normal) Game

Reskilling and Upskilling: The Name of the
(New Normal) Game

Upskill Manila, headed by Kristen Mariano, is looking into ways on how they can reskill workers from hard-hit industries to be able to transition them to emerging in-demand job sectors. He cited how tourism workers (agents, guides. etc.) have the potential to become insurance agents, and that fast food cooks can be trained to become chefs. Building up on this, Ignite House founder and MyKuya investor Andre Yap added that in MyKuya (an on-demand services platform) alone, as much as 10,000 jobs are waiting to be filled in, with the potential for earning twice the minimum daily income. But Kathleen Yu of Rumarocket also emphasized the importance of people taking responsibility for their own personal development and growth. While these are scary times in terms of job security, people have to transcend this fear and find ways to evolve their skills in order to go with the times.

Humans vs. AI

To mitigate risks and be more pandemic-proof, more and more businesses are turning to automation and an AI-enabled workforce. But while this may render repetitive manual professions obsolete, this also presents an opportunity for workers to level themselves up beyond routinary labor. Bernie Villegas cited the book “Robot-Proof” by Joseph Aoun which argues that higher-order skills along the fields of Humanities and Liberal Arts such as effective communication, creativity and critical thinking will prove to be irreplaceable by AI. Therefore, upskilling based on these literacies will better equip workers for an automated future.