Concepcion Industrial Corporation managed to launch a nonprofit emergency response platform called WeCare in a matter of days. Now, thousands of medical frontliners continue to benefit from it. In this webcast, CEO Jojo Concepcion and his Cortex team share how they did it, in the hopes of inspiring others to innovate and build solutions during this time of Corona. Meanwhile, Andre Yap and Miguel Aranaz of Ignite House demonstrate how anyone can also launch their own projects fast, through the 100H Launchpad.
Most of the time, people jump straight into ideating solutions before even considering who it is they are innovating for. Let’s narrowly define our stakeholder first, because it’s better to offer a solution that a small group of people will love, rather than a large group of people would just like.
Whether you’re innovating for frontliners, medical patients, vulnerable seniors, or out-of-reach customers, keep the pain point sharp and focused, and deep dive into it. This is why knowing our stakeholder intimately is paramount!
This is best done by crafting your Delta or “from-to” statement. But it’s important to note that this statement should not state solutions, but rather describe the changes in the situation of the stakeholder. A well-written Delta statement will form a solid foundation for ideating the right solutions.
The key here is rapid prototyping — get it out there and test it with your stakeholder. The beta version doesn’t have to be perfect, as long as it’s functional enough for a test drive. Witness how valuable insights and feedback flow which will then form the basis for iterations. So go forth and prototype; the market won’t wait!